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With the changing focus of the global healthcare industry from diagnosis to prevention, the medical device manufacturers also have changed their course and are more inverted towards investing their monetary resources towards developing more advanced products. Their efforts are directed to inventing solutions that can felicitate mobile health services, remote monitoring/home care, telehealth services, and […]

“An increase in sales of 15.31% is anticipated on the eve of Black Friday this year compared to the sales last year.” Holidays usher great opportunities for marketing email campaigns in the healthcare industry. Not because people are anticipated to fall ill more often during these seasons due to their unrestrained revelry, but because there

A recent study has shown that there are almost above 3.9 billion email users worldwide, whereas 85% of email users check their emails on their smartphones; nearly 76% of US adults use email. The number is supposed to increase in recent times. So, to grasp the audience’s attention, it is “the best idea” to always

With a slew of acquisitions, mergers, and technological developments, the healthcare industry is turning into a highly competitive field. Hence, to ensure that your healthcare brand gets attention from the right patients and customers in the crowd, you need to have a strong digital presence. While other brands are engaging and communicating with the audience

Affiliate marketing is an evolving online marketing and sales tactic where companies or businesses partner with website owners or content creators who agree to promote or sell its products in return for a commission. It is a mutually beneficial business partnership where both the merchant and the affiliate benefits from the joint venture. To be

The application of Augmented Reality (AR) is eventually gaining momentum. With various industries embracing this latest technological innovation, the healthcare industry is nowhere behind when it comes to adoption and implementation of AR. From surgery to diagnosis, the positive impact of AR in enhancing the abilities of healthcare operations is quite noticeable. That is why

Healthcare industry is evolving. Every now and then, policies, legislation, and strategies keep changing. As a result, healthcare businesses often find themselves amidst confusion and chaos with regards to which strategy they should implement to manage their business efficiently. Sometime new strategy may not fit into the changing needs while other times you may have

The healthcare industry deals with critical information being generated on a daily basis. This data is spread and scattered across various systems within the healthcare ecosystem. As a result of mismanagement and inadequate data storage and access facilities, often healthcare professionals are unable to get access to medical data at the time of need. Also,

Social media is no longer only a networking place to connect with family and friends. Today, with the rise of online marketing, social media has opened numerous ways for businesses to build relationships and make connections with the targeted audience. Especially in an industry like healthcare where relationships play a vital role in driving engagement,

Email marketing can help hospitals reach patients from any corner of the globe. Hospitals can connect and communicate with current and future patients at any time and from anywhere. Emails have global reach and can take hospitals to a wider audience within a fraction of second via healthcare email marketing campaigns. It is considered to