Businesses across various industries leverage email marketing to establish direct one-to-one communication with their targeted audience. Even revenue wise email campaigns generate 4x times more revenue as compared to other marketing channels like social media, direct mail, etc. Hence, when it comes to engaging customers with the brand or connecting with them for promoting products, companies greatly rely on email.
Here are some striking benefits of email campaigns that compel marketers of both B2B and B2C industry to incorporate it into their marketing strategy:
Compared to other marketing options such as print media, banner ads, etc., the cost of an email campaign is much lower. Even if the marketer needs to use some automation tool to automate, evaluate and track the campaign metrics, the cost won’t go beyond their budget which is not the case with other channels.
According to Statista, the number of global email users is expected to grow from3.7 billion to 4.1 billion users by 2021. Hence, it is quite clear that the outreach of emails is much higher than any other channel. Even in this social networking age, when it comes receiving business communication people prefer emails than messaging apps or networking sites. It is the most widely used digital tool that enables the user to respond instantly and take immediate action.
Emails can be personalized based on the specific profile of a targeted customer. It allows you to send messages to only those who are interested in your brand or permits you to get in touch.
Easy to Measure
Some automation tools help marketers track and monitor the performance of their email marketing campaigns. Based on such metrics, they get to know where they lack and what needed to be done to improve.
Drives Better ROI and Web traffic
Over and over again, email campaigns have been effective in driving more traffic to the website and generating increased revenue for the business.