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Email campaigns in the medical, dental & healthcare industries witnesses an average open rate of 22.76% & a click-through rate of 3.07%.

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Inbound marketing can deliver 54% more leads into your healthcare marketing funnel.

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From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions.

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It costs nearly $250 billion to process 30 billion healthcare transactions each year

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26% of all hospitals in the US participate in social media.

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content marketing effective in healthcare firms

Content marketing has proven to be very effective for healthcare firms and that is why 60% of the companies plan to increase their content budget in 2017.

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To research on pharmaceutical, biotech & medical devices 88% of physicians are mostly found using socialmedia & internet

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B2B healthcare firms measure success in terms of leads, website traffic and social media engagement

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41% of marketers consider webinars as an effective tactic to drive revenue.

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29% of patients view other patients’ experiences with their disease on social media

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Email Messages witnesses 70.5% higher open rates and 152% higher CTR on an average.

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For every $1 invested, email marketing generates an average return of $38

US Medical Device Industry Facts

Medical device industry is about to grow significantly through 2019, reaching a value of $173 billion

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61% of consumers enjoy receiving promotional emails weekly

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By the end of 2020, the number of email users worldwide will top 3.0 billion

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Based on their health-related experiences, 27% of patients comment or post status updates on social media sites.

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62% of smartphone owners use their phone to look up information about a health condition

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31% of patients are interested in monitoring their vital signs with a wearable device.

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64% of Americans would be willing to have a video visit with a doctor.

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Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue

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Compared to non-segmented campaigns, segmented email campaigns have 14.32% higher open rate

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38% of users turn to the internet for searching information about hospitals and other medical facilities

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About 62% of B2B marketers have optimized blogs for mobile to improve SEO

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The U.S. is expected to be running short of more than 9,000 physicians by 2020.

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About 72 percent of adults in U.S. send or receive personal emails via smartphone at least weekly

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Personalized emails get 18.8% open rate as compared to generic emails with 13.1% only

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60% of consumers trust doctors’ posts whereas only 36% trust posts from a pharma firm.

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48% marketers consider keyword research as the most effective SEO tactic while for 34% it is website update

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There are 1,116 hospitals on 4 Square and 695 hospitals on YouTube.

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4 in 5 customers performs local searches on search engines, out of which 88% does it on smartphones and 84% on computer/tablet

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The projected number of e-mail users in the U.S. by 2019 is going to be 251.7 million.

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86% of consumers are interested in receiving monthly promotional emails from companies sharing a business relationship with them.