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Social media is no longer a channel for individuals wanting to share their private life experiences. With increased focus on customer-centric business strategies, companies are also opting for social media marketing campaigns to access customer data by establishing stronger communication with them. Providing users with the flexibility to access their social media accounts from any …

How Healthcare Marketers Can Use Social Media to Improve Marketing Efforts Read More »

Healthcare sector is one such sensitive field where a wrong information can lead to incorrect treatment or handling of a disease especially when it is the patients looking out for answers to their problems by themselves. Hence, for any healthcare organisation delivering the right content across multiple channels is mandatory at all levels as it …

4 Reasons Why Content Marketing is Important for Healthcare Industry Read More »

According to Pew Research, about 92 percent of online adults use email, with 61 percent using it on an average day. Hence, as per the statistics, it’s quite clear that email marketing is the most powerful and personal way of reaching targeted customers, helping businesses to connect and build a trust-worthy relationship with prospects. With …

8 Tips for Running an Effective Healthcare Email Campaign Read More »

Though started off late, the medical industry is slowly taking up its speed in the adoption of digital marketing techniques. With increasing number of people becoming active online, marketers in this sector cannot just overlook the multiple benefits and opportunities that inbound marketing provides. But reaching out to specific targets and getting attention in the …

Top 6 Guidelines Every Digital Marketer in the Medical Industry Must Follow Read More »