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As we all know, Twitter has crossed more than 310 million active users with about 600 million tweets every day, making it one known and prominent place for marketers to stick around. Twitter healthcare marketing has worked great for all the medical industry over the last few years and made an integral part of networking […]

About 72% of American adults go online looking for healthcare related information, booking a medical appointment and checking other patient reviews, reports Pew Research Center. These statistical facts are indicative of the fact that keeping patients engaged on the web is compulsory for healthcare brands if they want to top the list of healthcare providers

Top 5 Observations about the Current Trends in Healthcare Industry Almost all the health economies have become patient-centric. Providing quality care has gained importance as the right to choose services is completely in the hands of customers who are either patients or other healthcare professionals. As a result, healthcare organizations are focusing more on delivering

The healthcare industry is always experiencing some digital transformations at all times. We can say some last long while some fade away. This pandemic has although accelerated a lot of digital innovations in the healthcare sector and seems to create a solid shape in the future of the healthcare industry. We can already see new

Based on the success metrics, it won’t be wrong to say that email marketing is one of the most powerful marketing channels that can give any brand wider customer reach and greater visibility. If supported by an effective email strategy, healthcare businesses too can transform ideas into action. Before clicking on the send button, try

The way to a successful business depends on the generation of quality leads that can be converted into sales. Even for the businesses operating in the healthcare industry, the scenario remains the same and challenging. As the number of patient increases, the demand for quality healthcare services and treatments is bound to rise. And, with

Top 5 Healthcare Security Challenges that Needs Attention As an overall impression, digitalization seems to have a positive influence on the healthcare industry, contributing towards the creation of an improved and advanced healthcare system. On the one hand, the introduction of electronic health records (EHRs) has led towards an increase in organizational efficiency and better

Triggered by the increase in number of diseases worldwide, the global medical device manufacturing outsourcing market is expected to witness a rise in CAGR by more than 11 percent in the period from 2016 to 2020, reports Technavio, a global technology research and advisory company. According to the research analysts, this growth is a result

Email marketing is considered to be the most effective way to promote your business and engage with your potential customers across various industries. With healthcare industry being no exception, even marketers belonging from this sector can get the upper hand over their competitors by reaching out to each on a personal level via an email

With technological advancements making its way into the US healthcare industry with each passing day, delivery of medical services has excelled for the betterment of the population as a whole. Now, patients no longer need to settle for consultation with just any healthcare provider. Digitalization has given them the facility to explore the world just