By multichannel marketing refers to the implementation of one marketing strategy across multiple platforms or channels to create more opportunities for customer interaction. The channels may include email, mobile app, telephone, website, SMS, print ads, social media, retail store, or a promotional event. Multichannel campaigns not only expand customer reach but also help the brand to establish its presence on various platforms at the same time. With multichannel marketing, businesses offer customers multiple options to choose from and decide which medium they would prefer to interact with the brand.
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