Affiliate marketing is an online marketing and sales technique in which an affiliate refers to a brand’s product or service by sharing it on social media, blog, or website. And when someone purchases through the link that affiliate has recommended or promoted, the affiliate earns a commission. This is a performance-based sales and marketing tactic in which the affiliate earns only when his recommendation influences someone to buy from the link shared.
The practice of affiliate marketing is quite popular in the e-commerce field. However, even B2B companies and brands are leveraging this technique to reach a wider audience with the help of affiliates who has an influential network in the market. In the process, an affiliate promotes the product of another person or company which they feel is relevant and useful for their audience. And when any purchase happens through the affiliate’s network, a share of profit from each sale is what the affiliate gains in return. All these sales are tracked via the affiliate links.