With COVID-19 still raging, plenty of us are juggling between life in a mask and the hope that a sense of normalcy will soon arrive at our doorstep – especially now with the appearance of the COVID-19 vaccine. Universally, it is believed and imagined that this fresh availability of the vaccine will liberate us from …
How Big A Role Do Marketers Have To Play In Vaccinating The World? Read More »
NLP (Natural Language Processing) is a branch of Artificial Intelligence that enables the ability of the computers to comprehend and interpret human speech terms and text. Natural Language Processing is the process of utilizing the computer algorithms to detect key elements in day-to-day language and extract meaning or information from unstructured inputs (spoken or written). …
How Healthcare NLP Taps Unstructured Data’s Potential? Read More »
In our current digital age, physicians have to be more accessible, however, due to several reasons, targeting them has become a lot more difficult. This particular situation makes the B2B life sciences and healthcare marketing sector very challenging. But of course, all is not lost because this has paved the way for new opportunities along …
Using Account-Based Marketing to Drive Results from Strategic Opportunities Read More »
‘’One of the biggest challenges to medicine is the incorporation of Information Technology in our practices.’’ – Samuel Wilson Healthcare Security best practices are crucial for every industry that is growing enormously and uses a host of technological resources. To stay at par with the growing technology and the ever-growing number of patients, the healthcare …
Healthcare Security Best Practices: Five Critical Considerations Read More »
As the COVID-19 has grabbed all the attention since last year, it has also made massive changes in the healthcare industry. The practices have been hindered too. The question that is bothering every healthcare practitioner is what is the trend that medical billing and coding will follow, and how will they be advantageous to ease …
In recent times we see more socially distanced events than it used to be earlier. The entire system is experiencing a change of action. There was a time when meetings, events, seminars, concerts, etc., used to take place in large halls with an even larger crowd gathering to attend it. However, due to growing COVID-19 …
How to Get the Most Out Of a Virtual Healthcare Conference Read More »
A particular section of success of healthcare marketing is based on inbound marketing programs as to how consistently and long-term they can benefit the venture. Well, you may already be knowing that a great inbound marketing strategy is set to work best for a healthcare organization. However, if you are an already established venture in …
5 Essential Components of a B2B Healthcare Inbound Marketing Program Read More »
In today’s evolving healthcare landscape, organizations require unprecedented reliability and clarity of their data for improving analytics and reporting, prevent duplication of services, facilitate smooth billing processes, and increase patient safety. Maintaining proper data quality is critical for all industries, especially for risk-averse sectors like healthcare. This is a field where any information obtained from …
Implications of Poor Data Quality in Healthcare Industry Read More »
Covid-19 has brought tremendous uncertainty, political volatility, and economic instability. Locally, nationally, and internationally, healthcare is both completely upturned and top of mind at the moment. While some sectors are expecting to return to ‘business as usual’ soon after experts figure out how to stop the Covid-19 outbreak, it’s not the same for other sectors …
The healthcare companies precisely B2B are rapidly increasing their involvement in digitalization and social media platforms for marketing oneself and setting a brand image in the target market. Twitter seems to be one prominent destination for healthcare professionals or ventures. It has a public social media footprint that works well in introducing one’s business in …
3 Innovative Ways Healthcare B2B Companies Use Twitter Read More »
