Unlike the older times, hospitals today are well-equipped with facilities, equipment and most importantly expert professionals who know their job and are skilled and experienced in delivering the best of healthcare services to millions of patients at large. With increased competition and rise in demand for improved services, hospitals are always under pressure to offer the better facilities each time than what they offered the previous time.
Along with keeping themselves updated with latest trends and advancements in treatment procedures, hiring talented doctors, nurses and other medical professionals, adhering to HIPAA guidelines, hospitals also have to undergo continuous monitoring by health experts and quality control executives of different health organizations. Hence, hospitals cannot just deny their responsibilities towards the society as a healthcare providing institution and have to dedicate themselves to providing affordable medical help.
Here is a list of 2017-18 Best Hospitals rankings as revealed by U.S. News & World Report:
Top 5 Hospitals for Cancer Treatment:
Top 5 Hospitals for Cardiology and Heart Surgery:
Top 5 Hospitals for Orthopedic Treatment:
Leveraging the information mentioned above, healthcare marketers will be able to make informed decisions regarding whom to target in general as well as by specialty to market their related products and services to targeted healthcare professionals. Also, patients too can make use of these rankings to find out where to receive care.