Infographic Content:
Today’s tech-savvy patients greatly rely on online reviews before finalizing or opting for any healthcare service from a provider. Hence, working on the right strategy that helps patients find your business and later turn out to be your loyal promoters is the key to your success.
Let’s check out the journey of a patient from a visitor to a customer in the following six stages.
Stage 1- Spreading Awareness among Patients
- Advertise your practice
- Google listings to increase website visibility
- Do social media promotions
- Focus on referral marketing tactics
- Attaining health seminars or joining medical communities
Stage 2- Engaging with Patients
- Ask patients to review your practice on various review sites
- Like and comment on the Social media posts shared by your followers
- Send them acknowledgment emails
- Share informative content
- Address their offline and online queries on time
Stage 3- Encourage Patients to Subscribe
- Publishing trending content on practice website
- Sharing quality content
- Giving quick response to social media interactions
- Adding share buttons on blogs, newsletters, etc.
Stage 4- Time for Conversion
To make the process of conversion easy for the patients, you need to take care of the following things:
- Mention call-to-action clearly on every page of your website
- Make booking appointments or scheduling clinic visit hassle-free
Stage 5- Offering Timely Diagnosis and Right Treatment
- Assure the patient of quality service and faster recovery from their health issue
- Ensure that your team correctly diagnoses and prescribes the right treatment for the patient
- If needed multiple visits, don’t forget to keep it convenient
Stage 6- Achieving Advocacy from Patients
Patients happy with your services will definitely be ready to promote it to others. You can ask them to:
- Post positive online reviews
- Rate on physician websites
- Refer to friends, family, and others
- Allowing their story to be featured in a case study
- Appearing for a video testimonial
