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How Healthcare Industry Is Winning Trust Of Patients Through Social Media

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  • How Healthcare Industry Is Winning Trust Of Patients Through Social Media
  • Jul 03, 2017
  • Posted By: MedicoReach
How Healthcare Industry Is Winning Trust Of Patients Through Social Media
how healthcare industry is winning the trust of patients through social media

Infographic Content:

Social media has proven to be the most valuable tool for the healthcare industry as it has simplified and eased interactions between patients and health service providers. In the medical industry, social media is widely used for sharing health information, discussing on personal health, conducting recruitment, rating and reviewing, introducing new products & services and for creating awareness.

Quote: “Of 74% of internet users engages on social media, 80% of look for health information whereas about of them specifically searches for information about a specific doctor or health professional.”  (Source PewResearch)

Most Accessed Social Media Resource for Finding Health Related Information Online

  • WebMD – 6%
  • Wikipedia- 31%
  • Health magazine websites – 29%
  • Facebook -17%
  • YouTube- 15%
  • Blog – 13%
  • Patient communities – 12%
  • Twitter – 6%
  • none of the above- 27%

(Source: Mashable)

What Patients Does the Most in Social Media?

  • 28% support health-related cause
  • 27% commenting about health experiences or updates
  • 23% posting about health experiences or updates
  • 20% joining a health-related cause
  • 18% tracking and sharing health symptoms or behavior
  • 16% posting reviews of treatments, medication, doctors and insurers.
  • 16% sharing health-related videos or images

With Whom Patients Are More Likely to Their Health Information

  • Doctors – 47%
  • Hospitals – 43%
  • Pharmacy – 40%
  • Health Insurance Company – 38%

 (Source: Master of Health Administration)

Top States to out pass others in Social Media Usage

  • California
  • New York
  • Texas

(Source: Master of Health Administration)

Effects of Social media on Healthcare Decision Making

  • For 41% of people, social media affected their choice of a specific doctor, hospital, or medical facility.

(Source: Demi & Cooper Advertising and DC Interactive Group)

  • Information found via social media affects the way they deal with their health, agrees more than 40% consumers.

(Source: Mediabistro)

  • 28% of health-related conversations on Facebook are supporting health-related causes.

(Source: Infographics Archive)

  • Social media information helped 40% of people to cope with a chronic condition, their view of diet and exercise.

(Source: HealthCare Finance News)

  • According to 60% of doctors, social media helps improve the quality of care delivered to patients.

(Source: Demi & Cooper Advertising and DC Interactive Group)

  • 88% of physicians uses the internet along with social media a to research pharmaceutical, biotech and medical devices.

(Source Master of Health Administration)


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