About the Client
Our client is a US-based medical device manufacturer that produces high-quality surgical equipment and medical tools. Their broad product portfolio includes critical devices such as minimally invasive surgical kits, endoscopic devices, robotic-assisted surgery systems, orthopedic implants, cardiovascular stents, and more.
They manufacture and sell these devices to hospital administrators, procurement heads, and surgeons who genuinely look for these solutions for quality healthcare delivery. While they had a strong product portfolio and clear strategies to expand their reach, the client wanted to access verified data to connect directly with their prospects and promote their newly launched medical device effectively.
The Challenge
Our client was preparing to launch a new AI-integrated smart device that could improve surgical outcomes and provide better data analytics. However, despite having a quality product, they were struggling to get direct access to hospital decision‑makers who needed these products.
Their multiple attempts with other database providers had left them disappointed, as the information they received was often inaccurate and failed to deliver the right contacts. As a result, their sales cycles became unusually long, often delayed by the absence of timely interaction with the right decision-makers. Their marketing campaigns also suffered from poor targeting, limiting their reach to qualified prospects and wasting valuable resources.
This was precisely why the client approached MedicoReach to solve their existing data challenges. We promised to delivering a verified, highly segmented email database of surgeons and hospital executives, with relevant data available in the market.
MedicoReach Solution
Based on the client’s requirements, we provided a highly curated email list of hospital executives and surgeons, with each record rigorously verified and validated for accuracy.
Unlike generic databases, this database was built on higher-precision segmentation based on hospital size, department (surgery, procurement), and other criteria. This level of granularity allowed the client to shorten their sales cycles and run campaigns focused on contacts relevant to their newly launched medical device.
The contact list included complete details for administrators, procurement heads, and surgeons, along with the organizational hierarchy, giving the client a clear view of who holds authority within each healthcare facility. MedicoReach made the contact list available to the client in CSV, TXT, and XLS formats, and the entire process was complete within five business days.
The Results
- ROI increased by 120% through precise targeting
- Sales cycles 35% faster, no delays
- Campaign reach improved by 50%
- Demo bookings significantly increased
