Email is undoubtedly the most effective way to reach people worldwide, leading to highest conversions than any other marketing channel.
- Converting leads into paying customers
- Establishing strong network of communication
- Fetching quicker responses
- Help reach the right prospect
- Retaining existing customers and acquiring new one
What Does Email List Growth Mean for B2B Healthcare Organizations?
- Rising sign up conversion rate – 55%
- More relevant content – 52%
- Increasing performance metrics- 44%
- List hygiene improvement- 35%
- Better social media engagement- 34%
- Reduction in list unsubscription rate – 26%
- Growing data acquisition from third party – 20%
(Source: – DataCaptive)
Importance of Email List Segmentation
- Revenue generated by segmented and targeted emails – 58%
- Increase in open rates – 39%
- Lower unsubscribe rates – 28%
Best Practices to Grow Your Healthcare Email List
- Social media advertising
- Content marketing
- Social login/sign-up
- Contest and giveaways
- Paid search
How successful is the Email List Growth Strategy?
For 82% of marketing influencers, email list growth strategy has been greatly successful for their business.
- Above average success rate- 51%
- Best in class success – 31%
- Below average success rate – 15%
- No success – 3%