Why Email List Growth Is Beneficial For Healthcare Marketers ?

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Why Email List Growth Is Beneficial For Healthcare Marketers ?

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  • Why Email List Growth Is Beneficial For Healthcare Marketers ?
  • Sep 15, 2017
  • Posted By: MedicoReach
Why Email List Growth Is Beneficial For Healthcare Marketers ?
Why Email list Growth is Beneficial for Healthcare Marketers

Infographic Content:

Email is undoubtedly the most effective way to reach people worldwide, leading to highest conversions than any other marketing channel.

  • Converting leads into paying customers
  • Establishing strong network of communication
  • Fetching quicker responses
  • Help reach the right prospect
  • Retaining existing customers and acquiring new one

What Does Email List Growth Mean for B2B Healthcare Organizations?

  • Rising sign up conversion rate – 55%
  • More relevant content – 52%
  • Increasing performance metrics- 44%
  • List hygiene improvement- 35%
  • Better social media engagement- 34%
  • Reduction in list unsubscription rate – 26%
  • Growing data acquisition from third party – 20%

(Source: – DataCaptive)

Importance of Email List Segmentation

  • Revenue generated by segmented and targeted emails – 58%
  • Increase in open rates – 39%
  • Lower unsubscribe rates – 28%

Best Practices to Grow Your Healthcare Email List

  • Social media advertising
  • SEO
  • Content marketing
  • Social login/sign-up
  • Contest and giveaways
  • Co-marketing
  • Paid search

How successful is the Email List Growth Strategy?

For 82% of marketing influencers, email list growth strategy has been greatly successful for their business.

  • Above average success rate- 51%
  • Best in class success – 31%
  • Below average success rate – 15%
  • No success – 3%

 

 

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