- Jul 27, 2021
In the world of digital marketing, email reigns supreme over the other channels. Email has a conversion rate that is more than three times that of social media. Emails are highly profitable. A healthcare company may anticipate a Return on Investment of $42, for each and every dollar spent on email marketing.
If a person provides their email address to a healthcare organization or business, it means they have provided direct access to connect and communicate in an occupied world. It’s up to savvy marketers like you to make the most of this opportunity. You can utilize your email marketing campaigns to help you in establishing a personalized and trustworthy relationship with your customers.
Have you ever thought about how and when people can check their inboxes? It’s available anywhere a smartphone can travel, and its available 24 hours a day, seven days a week. When the email inboxes are checked by your healthcare marketing contacts, they are permitting you into their personal space. That’s why you need to pay attention and keep an eye on to your email metrics.
For brands of all shapes and sizes, email is a vital marketing channel. As a result, email performance can have a significant impact on overall marketing success and the growth of the organization. Email marketing benchmarks are metrics used by a business or organization to track and measure the success of their email marketing campaigns over time. Healthcare email benchmarks is the critical factor in evaluating the victory of your healthcare email marketing.
We have recognized four common email marketing benchmarks that will provide you with the insight on healthcare practice into how well the communication takes place between each prime member of your audience:
- Open Rate
- Click-Through Rate
- Unsubscribe Rate
- Bounce Rate
The percentage of persons who opened your email out of all those who received it is known as the open rate. The primary step in enhancing the success of your email is improvising your open rate.
“As per the reports, the average open rate for healthcare emails is 16.6 percent”
“As per some sources like GetResponse, the average open rate for healthcare emails is as high as 26.88 percent”
Medicoreach implements email segmentation strategy and heedful data management enable us to deliver pertinent emails to the targeted audience in the place our clients, which results in email open rates that are above-average.
“According to the report on healthcare campaigns by MedicoReach, the average open rate for healthcare marketing emails is 14.3 percent”
CTR is a crucial metric since it indicates whether your email entices your target audience to respond to your message by taking an action. It allows you to recognize if your email is actually accomplishing its objective.
“According to the report by GetResponse, the average CTR (Click-Through Rate) for healthcare marketing emails is 3.01%”
“According to the report by SendInBlue, the average for healthcare marketing emails is 7.17%”
MedicoReach reinforces our click through rate by concentrating on engaging design, explicit messaging and CTAs, and methodical A/B testing, which are complemented by our excellent email open rates.
“According to the report on healthcare campaigns by MedicoReach, the average CTR for healthcare marketing emails is 3.8 percent”
The unsubscribe rate is the percentage of email receivers who have opted out of receiving your future emails. It’s typical to have a minimum number of unsubscribes.
“For an average unsubscribe rate of 0.21 percent, GetResponse and Campaign Monitor have benchmarks of 0.17 percent to 0.3 percent in healthcare marketing emails.”
Keep an eye on the unsubscribe rate. Are you experiencing sudden increase in your unsubscribe rate? Then it’s the time to restrategize your email marketing. This could also be due to the mismatch of expectations between the promises given by you and what the recipients received.
At MedicoReach, we take cautious steps to keep out contacts for whom the message is not pertinent before sending marketing emails to our clients. As a result, the unsubscribe rates are reduced, and it paves a way to maintain positive relationship between our clients and their customers.
“According to the report on healthcare campaigns by MedicoReach, the average unsubscribe rate for healthcare marketing emails is 0.7 percent”
The bounce rate is calculated by comparing the number of sent emails to the number of delivered emails. Bounce rates can be divided into two categories which are listed below:
- Hard bounce
A hard bounce denotes a permanent error, such as a nonexistent email address. Most of the email clients tend to keep out these contacts from sending emails in the future. If yours is not doing that, then you will need to manually delete them to safeguard your sender reputation.
- Soft Bounce
A soft bounce denotes a temporary technical problem, such as a difficulty with the email server of the recipient.
“According to the report by MailChimp, the average bounce rate for healthcare marketing emails is 0.51 percent for hard bounces and 0.63 percent for soft bounces”
Although you can’t do anything in your healthcare practice to remove hard and soft bounces, but it is definitely a useful idea to remove or eliminate the contacts who aren’t receiving your business emails due to bounces. At MedicoReach, to manage fresh, and pertinent client’s contact list, we systematically eliminate bounced email addresses.
“According to the report on healthcare campaigns by MedicoReach, the average bounce rate for healthcare marketing emails is 1 percent”
Email marketing continues to work successfully, generating significant ROI for businesses. When it comes to measuring the success rates of your marketing strategies, owning your data and communicating with clients where they already are can be big considerations. Customers frequently tell us that they know email marketing works, but they’re not sure how to use it to get the results they need to keep their business growing. We hope that with these tips for enhancing the healthcare email benchmarks, you can assess how your email strategy stacks up against the competition and where a little investment of extra time and effort will provide the greatest results.