Digital marketing is the marketing technique in which digital channels are used to market or advertise products and services. Now, digital marketing channels include social media, email, websites, mobile apps, display advertising and search engine that are based on the internet and help in creating, accelerating and transmitting a brand’s value and message to its targeted audience via the digital network.
Internet marketing is not digital marketing which people often get confused with and consider both as same. While internet marketing takes place only over the internet, digital marketing can take place through video, smartphone app, telephone, and even on a subway platform. Digital marketers use different digital tactics to connect and engage with their customers via online channels. The various digital marketing techniques that marketers use include content marketing, search engine marketing (SEM), email marketing, online advertising, viral marketing, affiliate marketing, search engine optimization (SEO), mobile marketing, pay-per-click campaign, social media marketing, landing page marketing, and more.