Email campaigns in the medical, dental & healthcare industries witnesses an average open rate of 22.76% & a click-through rate of 3.07%.
Inbound marketing can deliver 54% more leads into your healthcare marketing funnel.
From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions.
It costs nearly $250 billion to process 30 billion healthcare transactions each year
26% of all hospitals in the US participate in social media.
81% of people click on a sponsored link when looking for health information
18 to 24 years olds are more than 2x as likely than 45 to 54 year old to use socialmedia for health related discussions
Content marketing has proven to be very effective for healthcare firms and that is why 60% of the companies plan to increase their content budget in 2017.
To research on pharmaceutical, biotech & medical devices 88% of physicians are mostly found using socialmedia & internet
B2B healthcare firms measure success in terms of leads, website traffic and social media engagement
41% of marketers consider webinars as an effective tactic to drive revenue.
29% of patients view other patients’ experiences with their disease on social media
Email Messages witnesses 70.5% higher open rates and 152% higher CTR on an average.
For every $1 invested, email marketing generates an average return of $38
Medical device industry is about to grow significantly through 2019, reaching a value of $173 billion
61% of consumers enjoy receiving promotional emails weekly
By the end of 2020, the number of email users worldwide will top 3.0 billion
Based on their health-related experiences, 27% of patients comment or post status updates on social media sites.
62% of smartphone owners use their phone to look up information about a health condition
31% of patients are interested in monitoring their vital signs with a wearable device.
64% of Americans would be willing to have a video visit with a doctor.
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue
Compared to non-segmented campaigns, segmented email campaigns have 14.32% higher open rate
38% of users turn to the internet for searching information about hospitals and other medical facilities
About 62% of B2B marketers have optimized blogs for mobile to improve SEO
The U.S. is expected to be running short of more than 9,000 physicians by 2020.
About 72 percent of adults in U.S. send or receive personal emails via smartphone at least weekly
Personalized emails get 18.8% open rate as compared to generic emails with 13.1% only
60% of consumers trust doctors’ posts whereas only 36% trust posts from a pharma firm.
48% marketers consider keyword research as the most effective SEO tactic while for 34% it is website update
There are 1,116 hospitals on 4 Square and 695 hospitals on YouTube.
4 in 5 customers performs local searches on search engines, out of which 88% does it on smartphones and 84% on computer/tablet
The projected number of e-mail users in the U.S. by 2019 is going to be 251.7 million.
86% of consumers are interested in receiving monthly promotional emails from companies sharing a business relationship with them.
About75% gmail users open their email on a mobile device.
Healthcare marketers spend 23% of their total marketing budget on content marketing activities.
53% of physician practices in the united states have a facebook page.
77% of ROI comes from segmented, targeted and triggered campaigns.
73% of Millennials prefer to contact brands by Email.
B2b influencers do 12 searches on an average prior to visiting a specific brand’s page.
41% of businesses mine their data from the performance of their Email Marketing Campaigns.
61% of patients visit at least two hospital sites before booking appointment.
About 60% of patients are fine with virtual doctor visit.
48%of patients end up finishing their search using branded terms.
Medical practices that are actively blogging have 97% more inbound links.
82% of twitter users consume video content
B2B Marketers 67% more leads using blogs
