The Client:
The client is known for providing exceptional psychiatric care. They have worked hard to achieve this goal by creating an environment where individuals’ needs and experiences are heard and their conditions are dealt with expertise and respect. Additionally, their treatment approach involves evidence-based therapies to ensure every aspect of patients’ mental health is taken into consideration.
The client’s dedication to providing comprehensive psychiatric care is also reflected in the multidisciplinary team that their clinic comprises. They collaborate to curate personalized treatment plans, which ensure the long-term well-being of the clients. Maintaining such clinical rigor and compassionate client engagement, the client has established itself as a trusted partner for psychiatric care.
The Challenge:
Even though clients’ businesses are thriving, they are facing challenges in forming enduring partnerships with psychologists and mental health professionals across Manatee and Sarasota Counties in the state of Florida, United States. This strategic partnership will help clients with steady lead flow through referrals. However, their main obstacle lies in formulating a tactical approach that will help them establish contact with psychologists and mental health professionals in these areas; at the same time, it will foster long-term engagement and trust with these providers.
The gravity of the challenge is amplified by the existence of a competitive landscape, dynamic referral patterns, professional priorities, and regulatory concerns specific to the mental health community. However, the client is determined to overcome these business concerns and ultimately generate a reliable stream of business referrals.
The Solution:
Specifically, we provided a curated database of 686 verified contact records comprising mental health professionals and psychologists in Manatee and Sarasota counties. This database, with its high accuracy and relevance, enabled precise targeting for promotional activities, ensuring that campaigns reached relevant and qualified prospects. Saving the client’s time and resources and increasing the likelihood of successful engagements.
Moreover, we ran two email campaigns for our client, for which we crafted and sent tailored email communications designed to resonate with the unique needs and interests of their target audience. This personalized approach was key to effectively engaging with client’s prospects and maximizing the impact of their campaigns.
Furthermore, we provided exact mailing addresses to facilitate direct outreach efforts. Opening up the possibility that any physical correspondence sent by the client would reach the intended recipients without error, enhancing the efficiency and reliability of their prospect engagement strategy.
Overall, the solution MedicoReach provided combined 686 accurate contact records and carried out email campaigns for the client to enhance their outreach efforts.
The Results:
We launched two email campaigns for the client, both achieving high click-through rates and open rates with no deliverability issues or spam complaints.
- The email deliverability rate achieved was 94.10%
- The open rate for the email campaigns stood at 18.47%
- The click-through rate was recorded at 3.60%
- The email campaigns had zero spam reports.
- The unsubscribe rate was minimal at just 0.15%
- The campaigns resulted in the acquisition of six new leads.
