Twitter is a microblogging tool that allows its users to send short messages called tweets to followers on the social media site. Twitter is used by individuals as well as businesses to connect and be aware of what is trending around their area of interest. With more than 220 million potential customers, Twitter can help businesses target potential customers and draw their attention with proper hashtags and tweets. When companies use Twitter to promote their brand and products among its followers, the strategy is termed as Twitter marketing.
To help people find your business on Twitter, marketers just need to search and create a relevant and unique hashtag for their business and use it for marketing on Twitter’s platform. They can include the link to website, service page, blog, and any other form of web content in the tweets or the video they share on Twitter. Once done, this tweet with the right hashtag reaches the brand’s followers and others across the social media site, giving exposure and spreading brand awareness.