The purpose of any healthcare marketing campaign is to generate sales leads. Be it healthcare email campaigns to social media campaigns; every strategy aims to culminate an increasing number of B2B sales leads that can translate into business opportunities and earn revenue for the healthcare brand. Leads are nothing but potential customers who have shown interest in the brand and its products and services.
When any prospect signs up your healthcare email newsletter or fills the contact us form, they express their interest to know more receive further communication from the healthcare brand, then this potentiality is termed as a healthcare lead. Further, the sales team within the organization takes note of this interest and communicates with the prospect to address their query and successful close the deal with sales.