Whether you’re a healthcare service provider or a marketer, reaching targets for an HCP campaign isn’t straightforward. You have to find their contact information, specifically email addresses, to promote your products.
That’s why you’ll need appropriate email lists to launch targeted HCP (healthcare professional) campaigns. But, while looking for the best physician email marketing lists, you need to keep some factors in mind.
These include knowledge about your target audience, the expenses involved, and data quality.
Curious to know all about it? That’s why we’ve curated a list of the factors you should consider when finding the appropriate email list for your HCP campaign.
1. Identify Your Targets
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Before you start looking for the best email list for your campaign, you need to determine your targets. This is important because understanding your target audience will help you align your marketing strategies accordingly and you will be able to personalize it.
As Ramsay Leimenstoll put it, “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
Therefore, when you want to reach out to physicians, try to narrow your search a little more. You can start asking yourself the following questions:
- Are you looking for physicians in a particular region or of a specific healthcare group?
- Is it necessary for these physicians to have expertise in a certain field?
- Are their years of experience an important factor for your campaign?
Having the answers to these questions will help you refine your search process. Even if you already have a physician’s email list, you can fine-tune it to suit your marketing objectives.
Additionally, having a clear idea of your customer base will save you time and effort, and will also increase the relevancy of your HCP campaigns.
2. Calculating the Expenses
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Your budget for the HCP marketing campaign is a crucial factor in finding a quality contact list. To put it simply, you will get what you pay for. If you have a higher budget for your campaigns, you can find a better list. This is because these email lists come with varying costs, ranging from $0 to $4 per contact.
Additionally, your expenses will also depend on which email service provider you are using.
On the other hand, if your budget is small, you should try to make use of some of the cheap and free email lists available online. However, remember that these low-cost lists are usually inefficient and don’t have quality contact information.
So, even if you are running a mid-budget campaign, it’s better to go for a paid email list. Although the lead generation won’t be outstanding, you can still get some reliable contacts of physicians.
3. Finding a Reliable Service Provider
The best way to get a quality email list is through a reliable email marketing service provider. That’s why you need to take your time to select the company that will help you boost your email marketing campaigns adequately.
For high-quality physician Medical marketing lists, you’ll find plenty of companies online. But don’t just select the first company you come across. You need to find a company that provides you with an updated, verified, and clean contact list.
Here are some tips for finding the best company-
- Ask if they provide a guarantee for their email lists
- Check how they collect and clean their email data
- Check out the years of experience they have and the type of projects they have handled
- Talk to them about their deliverability rate and whether they guarantee open rates
- While discussing all this, you can also talk about any discounts they o4. Checking the Integrity of the Lists
4. Checking the Integrity of the Lists
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The data you use must not be forcefully collected from any source. The associated professionals must be willing to give their contact information for only then will your email lists be genuine.
So, when you are availing of the services of a company, ask them how they have collected their data. You can raise enquires such as:
- If they collect information that’s publicly available
- Did they use web crawlers to fetch all the data without consent?
- If the healthcare professionals provided the data themselves, and did they agree to receive mails?
It’s very important to ask these questions, for only when physicians agree and subscribe to frequent emails, will the information you paid for, will come in handy.
5. List Segmentation
Marketers using segmented email campaigns have experienced almost a 760% increase in revenue. That’s why you must ask the email list service provider to prepare your email database using segmentation.
By including only specific information, you will be able to boost your marketing efforts and increase your ROI.
For instance, if you sell medical equipment for neurosurgery, your campaigns won’t be suitable for a general physician. But, if you provide medical diagnostic services, the physicians might be more interested.
So, you’ll need proper information on the expertise, experience, and departments of your target physicians. Additionally, information about the hospitals they are employed at might also be of help. You must therefore discuss how they would be segmenting your email lists.
The Bottomline
Finding profitable physician email marketing lists will only be possible by doing proper research. You can use your professional network to connect with physicians for marketing your services. However, a more effective solution would be to collaborate with a reliable email service provider company.
Lastly, don’t forget to focus on developing your products and marketing strategies for ultimately, that will bring you the best leads and fulfil all your business goals.