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Benefits and Challenges of Telehealth

Benefits and Challenges of Telehealth to Consider in Healthcare

The effective adoption of telehealth gained momentum after the pandemic phase. Today, healthcare companies and experts are capitalizing on this technology to refine their services. Almost 44% of physicians forecast telehealth use to attend to half of their appointments. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare …

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U S Gastrointestinal Endoscopic Devices Market Growth

U.S. Gastrointestinal Endoscopic Devices Market Growth (2022-2030)

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries. Endoscopy surgeries are especially vital for detecting a wide range of gastrointestinal …

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12 Brilliant Healthcare Marketing Campaigns

12 Brilliant Healthcare Marketing Campaign Initiatives

Operating a medical business can be difficult. However, developing a profitable marketing strategy is even more challenging. After all, healthcare is a sensitive topic for most people, especially racial and ethnic minorities. This adds to the existing obstacles in the healthcare related marketing efforts. Still, a few exceptions do exist. Curious to know about them? …

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15 Ways To Bridge The Gap Between Sales and Marketing Departments

15 Ways To Bridge The Gap Between Sales And Marketing Departments

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Finding ways to produce tangible, practical solutions to close the gap has become one of the main objectives for advertisers and sales executives. Sales and marketing have long said communication is essential, but they have often shied away from …

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Medical Device Marketing Strategy and Sales Plan

7 Ways to Create the Perfect Medical Device Marketing Strategy and Sales Plan

In the 21st century, with the advent of various marketing tactics, it can be rather overwhelming to draw up an effective marketing strategy. It’s an even more complicated space for the medical device market. After all, the medical devices industry has to tread the fine line between compliance and effectiveness. Therefore, drawing up a medical …

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